7 Simple SEO Business Tips for wedding creatives
SEO isn’t dead, but your strategy might be. If you want more organic traffic (AKA free traffic that doesn’t require you to throw money at ads), you need to play the game smart. The problem? Most “SEO tips” floating around the internet are not very useful.
I’m cutting through the fluff and giving you seven SEO business tips that actually move the needle—no tech jargon, no BS.
1. Stop Stuffing Keywords—Use Them Where They Actually Matter
Let’s break down that 4th wall. The keyword of this blog is “SEO business tips”. You don’t need to cram "SEO business tips" into every sentence like it’s a desperate wedding hashtag. Google’s smarter than that.
Instead, place your main keyword in:
✔️ The page title
✔️ The first 100 words
✔️ At least one subheading
✔️ The URL
✔️ The meta description
✔️ Image alt text
If it’s done right, it feels natural and that’s exactly what Google loves.
2. Answer the Exact Questions Your Audience Is Asking
Your ideal clients are typing real questions into Google. Are you answering them?
Use Google’s “People Also Ask” section to find out what they’re searching for.
Use AnswerThePublic to grab common questions around your topic.
Create blog posts that directly answer those queries for that organic traffic.
3. Write Blogs That Keep People on Your Site Longer (Dwell Time Matters!)
Google tracks how long people stay on your page so if they bounce too fast, your rankings drop. The fix? Make your content so engaging that they stick around.
Here’s how to increase dwell time (AKA how long people stay on your page):
✔️ Start with a hook – The first two sentences should make them want to keep reading. Example: “SEO isn’t dead, but your strategy might be. Here’s how to fix it.”
✔️ Use internal links smartly – Instead of just saying “Check out my other blog,” use a compelling CTA like “Want to double your traffic in 30 days? Read this next.”
✔️ Break up your text – Large chunks of text scare readers away. Use bold, bullet points, and subheadings to keep them engaged.
The longer someone stays on your page, the better Google sees your content. Keep them hooked!
4. Create Blog Titles That Get Clicked
Your title determines whether someone clicks—or keeps scrolling. Instead of boring, generic titles like "How to Improve SEO," try these formulas:
✅ Numbered lists: "7 SEO Business Tips You Wish You Knew Sooner"
✅ Curiosity hooks: "This SEO Trick Got Me 5x More Traffic (And It’s Stupid Simple)"
✅ Power words: "The No-Fluff Guide to SEO That Google Actually Loves"
If your headline doesn’t make people want to click, your SEO doesn’t matter.
5. Steal Your Competitors’ Best Keywords (Legally, of Course)
Why reinvent the wheel? If your competitors are ranking for keywords you want, go after them.
Use Ubersuggest or SEMrush to spy on your competitors’ ranking keywords.
Write better, more detailed content around those topics.
Optimize for long-tail variations (e.g., instead of “SEO business tips,” target “SEO business tips for wedding planners”).
They did the research, and you just need to outshine them.
6. Optimize the “Hidden” SEO Elements (Because Google Reads What Clients Don’t)
Most people focus on the visible stuff. But Google also scans the behind-the-scenes details to decide if your page is worth ranking. If you’re ignoring these, you’re missing out on easy SEO.
Here’s what you need to optimize:
✔️ Alt Text: Every image on your site should have alt text that describes the image and includes a keyword where natural.
✔️ Meta Descriptions: This is the short preview text that shows up on Google under the title of your page.
✔️ URL Structure: Ditch long, messy URLs. Instead of “www.yoursite.com/blog/2025/02/seo-business-tips-that-help-you-rank-high-on-google” → Keep it clean: “www.yoursite.com/seo-business-tips”
✔️ H1, H2, and H3 Headers: Google scans your headings, so make them clear, keyword-rich, and structured logically.
These small tweaks tell Google exactly what your page is about, helping you rank higher without extra work.
7. Update Your Old Content Instead of Starting From Scratch
If you’ve been blogging for a while, you’re sitting on a goldmine. Instead of churning out brand-new posts every week:
✔️ Update old posts with fresh stats, keywords, and examples.
✔️ Add new internal links to keep readers on your site longer.
✔️ Republish with a new date to signal freshness to Google.
Google loves fresh content, but that doesn’t mean you have to start over every time.
SEO Is a Long Game… But These Tips Speed It Up
SEO isn’t magic, and it won’t get you overnight results. But if you focus on smart keyword placement, user experience, and strategic content updates, you’ll start seeing the organic traffic you’ve been craving.
Don’t have time for SEO? Well I do, book a call to chat about how we can be a good fit
