Is Blogging Still a Relevant Part of Your Marketing Strategy in 2025?
If you’re a wedding pro, you’re probably wondering if blogging is even worth the effort anymore. With social media constantly changing, short-form videos taking over, and couples spending more time scrolling than reading, it’s easy to think that blogging is so 2010.
But here’s the thing: blogging is still one of the best ways to attract high-quality leads, build trust, and make sure your business isn’t just another pretty Instagram page.
So before you write it off, let’s talk about why blogging still deserves a spot in your marketing strategy—without making it a full-time job.
1. Google Is Still the Ultimate Booking Magnet
Sure, social media gets you in front of couples fast, but Google is where couples go when they’re actually ready to book.
If you want to rank for “luxury wedding planner in Sarasota” or “best wedding photographer in Florida,” your blog is the key.
Each blog post is another chance for Google to put you in front of dream clients instead of random followers.
Unlike Instagram posts that disappear in 24 hours, a blog post can bring you inquiries for years if you do them right.
Basically, social media is the party. Google is the morning-after text from a couple ready to book you.
2. Couples Want to See Your Work—Not Just in a Grid
You’ve put together the most stunning wedding, and it lives on your Insta feed for... a week? Not enough.
Your blog gives couples the full behind-the-scenes breakdown of your work:
Real weddings (so they can actually picture themselves hiring you)
Planning tips (because couples need help before they book)
Trend breakdowns (so you look like the expert you are)
This isn’t about writing a novel, it’s about giving your work a longer shelf life so it keeps working for you a long time.
3. It Warms Up Clients Before They Even Inquire
Ever get ghosted after sending your pricing? Sometimes, it’s because they’re not ready yet. A blog fills in the gaps so they feel confident about hiring you before they even hit “send” on your contact form.
A couple reads your “Ins and Outs of[Year]” blog.
They binge your other posts, stalk your website, and realize you actually know your stuff.
By the time they inquire, they’re already sold on you.
This means more dream clients. 🙌
4. Your Blog Feeds Your Other Content
Hate coming up with new content every week? A single blog post gives you:
✨ Instagram captions (pull your best lines and post them)
📌 Pinterest graphics (hello, viral traffic)
📧 Newsletter topics (because emails still convert)
🎥 Reel & TikTok ideas (no more staring at a blank screen)
Instead of wondering what to post, you’ve got a content bank to pull from without doing extra work.
5. Blogging = Owning Your Space Online
Let’s be honest: social media is unpredictable. Algorithms change. Platforms rise and fall (RIP Vine, anyone?). If you’re relying only on Instagram or TikTok, you’re building your business on rented space.
Your blog? That’s yours.
No algorithm playing gatekeeper.
No disappearing posts.
No hoping the latest trend will bring you leads.
It’s an evergreen part of your marketing strategy that keeps you visible, no matter what social media is doing.
So, Should You Still Be Blogging in 2025?
If you care about getting found, building trust, and booking clients without constantly chasing trends, then yes—blogging still matters. The key? Doing it strategically (without it eating up all your time).
And if blogging feels like one more thing on your never-ending to-do list, that’s where I come in.
At Socially Set, we create SEO-driven, done-for-you blogs that bring dream clients straight to your inbox—without you lifting a finger.
Ready to make blogging work for you? Let’s chat.
